The importance of
Allow me to introduce myself, I'm Dave Armstrong. I develop more than just beautiful logos, I develop brands - authentically and sustainably. There is a story behind every good idea. I work with you to make this story tangible for your customers.
Brand
Every large branding project starts with a 1 to 2 day identity workshop, during which I get to know your company and your target group better. With your help, I analyse your brand environment and use personas and user stories to develop the vision, values and strategy of your brand in order to position you optimally in the market.
The research phase goes hand in hand with my identity workshop. To be one step ahead of the competition, I need to get to know your brand environment first. I don't just design, I take the time to find out how I can best set you apart from the competition - with great ideas and a distinctive design.
Only now can I develop a logo for you that has character and recognisability. With me, there are no finished designs in any drawer. Many logos are created during my design process and each one could be enough for you. However, my aim is to only present you with ideas that hit the core of the market.
For once, the experience strategy is not about your wishes and economic goals, but about the needs of your target group and together, we create the necessary acceptance among your customers. Design plays an important role in the acceptance of your brand. Not only the product or its quality, but also the brand and its design lead consumers to perceive a product as cool, chic, tasty or healthy.
In addition to recognisability, quality of experience and acceptance, digitisation also places demands on successful brand management. With digital storytelling, I can generate more attention to your products or services. Together with my strong partners in content marketing and social strategy, we can reach your target group wherever they are and inspire them with emotional company stories.
The imagery plays a major role in the authenticity and perception of your brand. Brands that appear real and credible are perceived as more attractive. In the field of photo - & videography, I work with a partner network of freelance photographers and motion designers who help your brand to achieve more poise with their individual style.
Reliability is extremely important to me, not only for myself, but also within my network. And if something's goes off piste, you can be sure that I will set heaven and hell in motion for you.
An idea that still seems innovative today will be a thing of the past tomorrow. With over 20 years of experience I can implement your project as quickly as possible with your constructive feedback and short communication channels.
Your project deserves respect, no matter how big or small it is. Therefore, each of my projects receives the same amount of attention. If my resources are insufficient, I will not accept any new projects.
